The Instrumentalization of Traditions is a program that hosts research projects that propose the analysis of aspects of contemporary society (practices and discourses, such as festivals, competitions, radio or TV shows) that can be directly linked to a rural cultural source. This opens up the possibility of analyzing the reproduction of the field of "traditions" and its meanings in contemporary society.

Within this program, the research National Culture and Its Avatar, Folklore, is being carried out. A Study of the Forms, Metamorphoses and Function of Folklore as a Field of Media Culture in Romania, a project that aims to highlight the mechanisms for constituting the media field of folklore, the type of language that characterizes it, the specific narrative and image stereotypes, and which involves diligent documentation work in national and international archives, a specific approach also detailed in the MARTOR magazine (2019), or in the volume Archives and Knowledge (2020).